Work Hello Kitty Wheatflour Wonderland DLC
All work
Hello Kitty, My Melody, Cinnamoroll and Kuromi in a lilac candy-castle world, with the Hello Kitty Island Adventure: Wheatflour Wonderland logo.

01 / Project overview

Hello Kitty Island Adventure: Wheatflour Wonderland

Launch trailer & social campaign

Sanrio, Nintendo and Sunlink

Explore · Bake · Be friends

Editing and motion graphics for the Hello Kitty Island Adventure: Wheatflour Wonderland launch trailer and social campaign, produced with Maverick Media.

A high-volume post-production workflow spanning social cutdowns, localisation and versioning across 16:9, 9:16, 4:5 and 1:1.

43 deliverables · 2 languages · 4 aspect ratios, including versioning, QC and final delivery.

02 / The Social Campaign

A Global
Social Launch

A full suite of social content across Nintendo, Sanrio and Hello Kitty channels, reaching fans around the world.

  • High EngagementAcross global channels
  • A Devoted CommunityPositive response
  • Iconic CharactersBringing the world to life
Hello Kitty Island Adventure: Wheatflour Wonderland DLC YouTube trailer from Nintendo of America.
Sanrio and Hello Kitty Instagram post featuring Kuromi, Cinnamoroll, Hello Kitty and My Melody.
TikTok video from Sanrio and Hello Kitty announcing the Wheatflour Wonderland DLC has arrived.
Nintendo of America Instagram post for Hello Kitty Island Adventure: Wheatflour Wonderland, out now.
Sanrio and Hello Kitty Instagram post featuring a character exploring the Wheatflour Wonderland world.
43Deliverables
2Languages
4Aspect Ratios

03 / Post Production Workflow

From Footage
to 43 Deliverables

A streamlined post-production workflow, from hero edit to final delivery. Assets were edited, animated, versioned, localised and quality checked for global release.

Edit · Motion Graphics · Versioning · QC · Delivery

Premiere Pro timeline showing the edit and cutdowns for the Wheatflour Wonderland campaign.

Edit

Assemble edits, cutdowns and versioning in Premiere Pro.

After Effects project showing titles and animated elements for Hello Kitty Island Adventure.

Motion Graphics

Create titles, transitions and animated elements in After Effects.

Three versions of the same Hello Kitty character artwork cropped for 16:9, 9:16 and 4:5 aspect ratios.

Versioning

Adapt and export for multiple aspect ratios and languages.

16:99:164:51:1
  • HK_WW_16x9_EN_v01H.264
  • HK_WW_9x16_EN_v01H.264
  • HK_WW_4x5_EN_v01H.264
  • HK_WW_1x1_EN_v01H.264
  • HK_WW_16x9_JP_v01H.264
  • HK_WW_9x16_JP_v01H.264
  • Delivery Complete

QC & Delivery

Final QC and delivery of 43 assets across 2 languages.