Work Adidas — FWD-02 Launch Film
All work
The Adidas FWD-02 wireless earbuds and charging case in a mist-grey textured finish, floating with sound-wave illustrations against a smoky dark background, alongside callouts for sweat proof, secure fit and all-day playtime, and the taglines FWD-02: Move Sound Further and Designed for Movement, Made to Go Further.

Project overview

Adidas FWD-02

Move sound further

Adidas logo

Adidas × FWD-02

Product · Motion graphics · Social

For the launch of the adidas FWD-02 SPORT earbuds, Zound Industries developed a global campaign centred around human-focused design and the product's collaboration with the adidas Runners community.

I edited the launch films and social content, developing 2D motion graphics and GFX, then versioning the campaign across social formats to showcase the FWD-02's design, features and performance.

The films formed part of the wider global launch, positioning the earbuds as a product developed by runners, for runners.