Work ITV — Upfronts
All work
ITV Upfronts stage set, with the ITV Upfronts branding shown on the video wall behind the presenters.

Project overview

ITV Upfronts

Live event highlights

ITV logo

ITV × Upfronts

Broadcast · Live event · Editing

Motion graphics and editing for ITV's annual Upfronts presentation — the flagship commercial pitch event at which ITV presents its upcoming schedule to media buyers and advertising agencies.

Content was delivered across stage screens, programme showreels and brand idents, produced for a live audience of media buyers and agency decision-makers.

Produced for Theobald Fox, art direction by Pete Owen, 2018.

ITV Upfronts stage screens showing a wall of programme footage, with a presenter walking past the ITV ident.
A presenter on the ITV Upfronts stage in front of screens reading Where drama lives, with programme artwork behind.
Wide view of the ITV Upfronts stage set, with the video wall and ITV ident, and the audience seated in front.
Wide view of the ITV Upfronts stage from the audience, with the ITV ident on stage left and a presenter centre stage.