Caterpillar^® CES 2026

For Caterpillar's CES 2026 campaign, "Unveiling the Invisible Layer," Axicom set out to challenge perceptions of Caterpillar as simply a heavy machinery manufacturer, positioning the brand as an innovator in physical technology, AI and connected systems.

Ahead of Caterpillar's presence at CES, I produced and edited a series of social teaser films, combining editing and motion graphics to build anticipation around the campaign and upcoming product reveals. I also developed After Effects and MOGRT templates, creating a consistent visual framework for content across the campaign.

The campaign helped establish the narrative leading into Caterpillar's CES presence and was subsequently nominated for a 2026 SABRE Award.