02 / Project overview
Casillero del Diablo Sky Movies
Broadcast idents & motion graphics
Sky Movies × Casillero del Diablo
Wine · Film · Storytelling
Editing and motion graphics for a series of broadcast idents created for Casillero del Diablo’s sponsorship of Sky Movies — a year-long partnership structured by Pretty Green working collaboratively with Sky Media, investing the client’s entire above-the-line budget for the campaign.
Working within 10- and 20-second formats, I combined atmospheric wine imagery, cinematic editing and motion graphics to bring Casillero del Diablo’s distinctive gothic identity into the world of film. The idents were versioned into 143 separate variants across 17 Sky Movie channels and Sky’s on-demand services, running across more than 40,000 broadcasts on linear TV over the course of the year.
The partnership became Sky’s longest-standing cross-channel movie sponsorship, with the work recognised at the 2016 IPM Awards — Silver and Bronze.