Work Bumbu XO — Launch Film
All work
A bottle of Bumbu XO rum resting on an oak barrel in a dimly lit distillery, with a craftsman's hands resting on the barrel in the background.

04 / Project overview

Bumbu® XO Barrel Craft Film

Crafted by time

Bumbu Rum Company

Heritage · Craft · Storytelling

Produced, directed and edited for the launch of Bumbu XO, this film explores the craftsmanship behind the brand's premium aged rum.

Centred around the making and preparation of the oak barrels, the piece captures the process, texture and atmosphere behind the XO range.

Shot by Rowan Biddiscombe, the film was released in 2019 as part of the Bumbu XO launch.