Work Adidas FWD-01 Guides
All work
A technical key-line diagram of adidas wireless sport earbuds, with instructional callouts showing how to fold the textile back over the ear cushion, use the multi-directional control jog to adjust volume, and details on all-day sweat resistance.

Project overview

Adidas FWD-01

Guide animations

Adidas logo

Adidas × FWD-01

Product · Motion graphics · Instructional

A series of instructional animations created for the adidas FWD-01 wireless headphones, designed to communicate the product's key features and demonstrate how to achieve the correct fit.

Using simple, key-line artwork and 2D vector animation, each guide demonstrates product interactions clearly and intuitively, from fitting the interchangeable ear wings to navigating the headphones' controls.

Created with Zound Industries, art direction by Chris Light, 2021.